BRANDED CONTENT
TREK BIKES
Editor
Documentary Video Shorts
Brand Partnership Promo Videos
Filament Productions
2013-2016
By mixing technical insight, personal narrative, and visual storytelling, TREK ties the brand’s innovation back to the everyday cyclist as well as highlighting some of the sport's top professionals.
The goal: to show that every Trek bike carries not just materials and components, but the cumulative work, values, trials, and expertise of a community committed to cycling excellence.
FAREWELL JENS
BEFORE THE CURTAIN DROPS
Jens Voigt began his career as a skinny German kid from the east side of the wall.
He ends it as a cycling icon known simply by his first name, a fierce competitor famous for mercilessly punishing those who would test themselves at the same start line. As Jens puts it, "I get paid to make other people suffer."
2013 RACING PROMOS
TEAM LAUNCH PARTY
2012 was a tough year for the Trek Racing team with more downs than ups - but that's about change.
The unveiling of the new Trek Factory Racing team, its kit, roster, bikes, and sponsor, was held at the Velodrome de Roubaix. The team roster: featuring both high profile and experienced riders (Fabian Cancellara, Jens Voigt, Andy and Fränk Schleck among others) plus some younger talents.
Get ready for exciting 2013 racing season!
MEET THE NEW GUYS
The 2013 season marked a significant turning point for the Trek-sponsored professional cycling program, following the high-profile merger of Team RadioShack and Leopard-Trek team.
As part of this consolidation, the team welcomed a host of new riders - many of them young, promising talents - who were poised to play key support roles and develop into future leaders.
CRAFT 360 DAYS OF RIDING
ANDY SCHLECK
Always give 100 percent. What other choice do you have?
FABIAN CANCELLARA
It's not a job. It's a way of living.
JENS VOIGT
There are no gains without pains. Ride it all out.
