WEB SERIES
TREK STORIES
Editor
Video Documentary Series
8 Episodes
2015-2017
A branded video series by Trek Bicycle, which shares stories about the company’s history, people, and culture. Typically short, documentary/interview‑style, and narrated, these stories emphasize heritage, credibility, and emotional connection.
The purpose of the series is to build brand identity, connect with the community, and show Trek’s legacy and values. It also serves to give customers, fans, and employees a sense of the journey, the people behind the bikes.
Great Athletes Ride Trek, because it’s about “why Trek,” instead of “what Trek makes.”
SPARTACUS RISING
Races are not always won by the fittest. A lot goes into winning and sometimes, the gods of cycling aren't with you.
Last year the gods all but turned their back on Fabian Cancellara. Bad luck compounded by crashes and a peloton set against him. But it's a new day and heroes always rise.
A DRIVING FORCE
Indy car drivers are accustomed to moving fast. So when Tony Kanaan and Dario Franchitti each ordered Project One bikes, we put the pedal to the floor to make their bike dreams come true.
We hand-delivered the bikes to Indianapolis in time for the guys to take a two-wheeled spin around the Brickyard, just days before their biggest race of the year.
SON BECOMES THE SENSEI
When you're the son of cycling royalty, and retire with a race resume like Axel Merckx', you could be forgiven for resting on your laurels. But that's not Axel's style.
Instead, he's giving back to the sport he loves as directeur sportif for Bontrager Pro Cycling. A second generation of Merckx mentorship, building the next generation of champions.
WHEN STEEL MEETS IRON
Football legend Hines Ward is trading the gridiron for the lava rock of the Ironman World Championship in Kona, HI.
JUST JENS
Family, country, triumphs, milestones: see how we incorporated Jens Voigt's favorite things into his new custom Project One Madone.
BREAKING BARRIERS
As the Queen of American Cyclocross, Katie Compton rose to prominence with a dominant racing style, tactical brilliance, and unmatched consistency.
Beyond her results, Compton played a key role in elevating the visibility and professionalism of women’s cyclocross, influencing bike technology, race strategies, and inspiring a new generation of athletes.
RICKY & RYAN
In a fusion of two-wheeled worlds, TREK heads deep into motocross territory - Ricky Carmichael’s legendary training grounds in Tallahassee, Florida aka "The Farm" - to put their custom mountain bikes to the test.
With motocross icons Ricky Carmichael and Ryan Dungey along for the ride, the event showcases how high-performance mountain biking intersects with the intensity and terrain of pro motocross.
SECRET OF THE RICE CAKES
In a quiet, picturesque Belgian town known for its love of cycling, a local woman has become a beloved figure - not just for her warm smile, but for the mysterious rice cakes she bakes in her humble kitchen.
These treats have become legendary among cyclists who pass through, fueling riders with their perfect blend of taste and energy, though no one quite knows what makes them so special.
